2010 has been an eventful year at Arboreus Online EU Training:

• we launched our brand new website & interactive test engine
• we created packages & webinars for almost all EPSO exams
• we offered 10,000+ EU tests for ADs, ASTs, Specialists & Linguists
• we trained 500+ candidates from 20+ countries via webinars
• we held...
   

(click to read on & see our promise to you for 2011)

When it comes to social media, most EU officials, decision-makers and public affairs specialists are uncertain what it actually means, so their dilemma is translated into the question 'Should we use Twitter or Facebook in our online efforts?'.

This is the same as, when building a house, you would ask 'Should I build a kitchen or a bathroom?'. In short: focusing on building blocks instead of the building will not take you far.

The core concept of social media is ...
 

The Financial Times ran an article this weekend on 'Why proper English rules OK' about the disproportionate advantage native English speakers enjoy against their non-native counterparts, also in the EU institutions.

Is it true? Yes.
Is it fair? No.
Does it need to be considered by those dealing with EU affairs? Absolutely.


So why is the matter so serious...?

In the age of Google and Facebook, being findable has become the most important asset you can have.

Websites are optimised to show up as the 1st hit in Google when specific words are searched. But what about your CV when those searching for an EU expert, a Greek translator, a consultant with experience in the European Parliament, type in those magic words into LinkedIn, a recruitment database, or EPSO's e-laureates list? Adding the right words into your profile description can make or break a job interview invitation.

The Maslow pyramid, or the hierarchy of needs, is a well known concept of the basic and higher-level needs of human beings. Did you know that the same exists for Internet users?

This week we have undergone one of the toughest days in the life of Online EU Tests (or rather our new brand, Online EU Training). Moving servers, upgrading to a new site, migrating data and fine-tuning a new system cuts into level 1 and 2 needs: internet was working for our users, but many times you could not connect, got interrupted or the system slowed down.

...

In the new EPSO recruitment system, it is even more clear that the EU wants to find people whose goal is to work for a cause, an issue that is larger than themselves. Meaning: don't come just for the money.

So I wonder if EU salaries were, say, 40-50% lower (thus similar to Belgian private sector wage levels), would people still be interested in working for European institutions?

We know the surveys that gauge candidates' motivation why they wish to become EU officials, and "salary" usually only appears in the 2nd or 3rd place. H...

Seth has written a great piece on Six things about deadlines. Though he essentially talks about business, it is worth considering for EPSO job applicants and EU affairs professionals, too.

Enough to look at his chart: when a deadline is announced, the eager ones rush and get it done right away. EPSO candidates sign up, create a profile, validate their applications and presto, it's done! Late risers, on the other hand, risk having a server slowdown, missing the last bus home from work to finalise their application two hours before the clos...

Real marketing is not about the product or service or message you are trying to sell. It is about enlarging the frame and talking about the core idea that your product is part of. What does this mean?

A draft Durex project has done a remarkable job by not talking about their products (condoms) but about the reason why contraception is an issue. Nike does not talk about the shoes, it talks about having fun, doing sports outdoors, being part of the team. If you are the European PhotoVoltaic Industry Association (EPIA), do you talk about the...

The European Parliament launched a banner campaign on various EU online media platforms (EUobserver, EurActiv etc.) where a blue flash banner box with catchy titles such as "massive job-losses", "less economic growth", "sharp budget cuts" lead to the key question: "How does the crisis affect Europe?". The proposed solution? Watch www.europarltv.eu

Sure, let's see what you get if you decide to click through despite this unspellable domain name. Actually, not much. It leads you to the European Parliament TV's "your voice" page where ...

Where are the people who understand what "online communication" or "digital tools" mean in Brussels? It seems that EU institutions and the majority of lobby organisations are stuck with Web 1.0, or let's be generous, Web 1.1.

Is the situation really that bad? After all, EU institutions do use Facebook and Eutube, Commissioners have blogs and the European Personnel Selection Office (EPSO) even uses Twitter from time to time and most public and private lobby bodies are present on the internet. A Brussels consultancy has released a Blog...

Are you a diplomat representing a South American country in Brussels? Are you a trade association covering renewable energy matters? Are you a lobbyist trying to have DG SANCO issue a positive opinion about a plant fertiliser? Are you an NGO going to great lengths to have the European Parliament condemn an act of racism in an African country? Well, the sad truth is that nobody cares about you.

To be fair, the truth is that everybody cares about you only as much as you offer them something they care about.

What does this mean? If you a...

What’s common in a Lamborghini driver, a sensational tabloid headline, a spam email and a job interview candidate wearing a provocative dress?

It’s the message they convey: craving attention but lacking content.

Those who buy these cars, write these headlines, send these emails and put this outfit do manage to fool certain audiences. But times are changing and people are realising that depth cannot be exchanged for loudness.

A Mini is more attractive these days because it conveys a message of cuteness; a nice play-on-words ...

If you are aiming to get an EU affairs job in Brussels, you must act by the classic job market rules: you shall convince an employer that only you have the specialist knowledge they are seeking. This requires horizontal (generalist) and vertical (specialist) knowledge. Neither of the two is enough these days, so we decided to share some great ideas in the coming months on how to get an EU affairs job.

Let's see the first crucial element: find your niche.

What is a niche? It refers to a special segment of EU issues or a specialty that m...

Whether you apply to work for an EU agency, a Brussels job in EU affairs, a temporary job at an EU diplomatic mission or elsewhere, you will almost certainly send your application via e-mail: providing a cover message (the e-mail body) and a CV attached. Sounds simple - except when your message is not even delivered to the future employer. How is that possible?