The way most European institutions communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most EU institutions should learn how to say it.
True, the European Parliament is still much better than other EU bodies such as the Council of Ministers in understanding how online communications work: they have set up their own TV channel, regularly host live chat events, and try to speak the citizens' language, even if there is still a lot of room for improvement. EPSO, the recruitment office, has also been a rare exception within the Commission, but...
(Click to see the comparison chart of bureacratic vs. web 2.0 cultures!)
Cartoons are an excellent way to shrink a large piece of wisdom into a small piece of image.