Presenting complex issues such as how European Union institutions make decisions has never been easy. Hence the new genre of infographics has emerged: don't talk about it, show it!

A great example of summarising what the European Parliament, the European Commission and the Council of Ministers do has just been posted on the Irish Institute of European Affairs (IIEA) website...

As a fun experiment, based on EPSO's Ongoing Exams page, we have created a beautiful word cloud with Worlde.net to see what the European Personnel Selection Office is mostly focusing on - in their words at least. Here it goes!

As you can see, the most important and commonly used words include: candidates, EPSO, Assessment,Invitation, Tests...

Following the CBT tests for the AST1 competition, I was extremely surprised and happy to receive a letter in my EPSO account inviting me to attend the assessment centre. However, when I looked at the date, my heart sank as I realised that I was not going to be available.

At that time I was extremely busy and the original assessment centre date coincided with one of my marking deadlines, so there was no possible way I could go. Fearing the worst (that it would just be ‘tough luck’), I emailed the EPSO candidate contact service...

Cartoons are an excellent way to shrink a large piece of wisdom into a small piece of image.

It shows self-confidence and maturity when a person, an organisation or country is able to laugh at itself. That's why dictators in Africa, Asia or even Eastern Europe are so furious about expressions of funny drawings. On the other hand, being shown in a cartoon shows that the public opinion cares about what they do.

So why are there so few caricatures about Europe, the European Union or the EU institutions?

When it comes to social media, most EU officials, decision-makers and public affairs specialists are uncertain what it actually means, so their dilemma is translated into the question 'Should we use Twitter or Facebook in our online efforts?'.

This is the same as, when building a house, you would ask 'Should I build a kitchen or a bathroom?'. In short: focusing on building blocks instead of the building will not take you far.

The core concept of social media is ...
 

200 million euros spent per year while the EU budgets are in crisis. Normal? Certainly. Thousands of EU officials, including all Members of the European Parliament (MEPs), their assitants, EP staff, 27 European Commissioners, their staff, desk officers from Commission DGs and hundreds of lobbyists commute to Strasbourg for 4 days each month of the year (sometimes even twice after the summer holidays). Costing millions, causing carbon emissions and travel time to meet with the very same people they could easily meet in Brussels, when will this monthly exodus end? Never.

Distortions, misunderstandings, purposeful misleading of facts have always been around (some are really funny, actually). But the more the European Union deals with ”sensitive” issues, including justice, foreign policy, sports or other areas that used to be labeled as strictly national, the more such voices will arise. However, the Europen Commission and the European Parliament have done painfully little to set the facts straight.

Sure, there is a Blog on the Commission's UK representation on setting British media straight, but it's viewed by less than 1000 people which can hardly be labeled as effective counter-communication. Or look at an old-school press release on the EU budget myths issued in 2007 (three years ago!). But this is a drop in the ocean of misconceptions...

Two small news for today:

1. The EU has come out with its new logo for 9 May 2010, which is Europe day (commemorating the end of World War II and the Schuman Declaration). Creative artists showing unity, peace and diversity on an interactive poster to the internet generation? Visually challenging, funny, highly unique image to raise awareness, get citizen support and tell a story? Well, check it out here and despair. We are in 2010, not 1972 in Eastern Europe.

2. After years of institutional wraggling, the EU has finally "elected" (rea...

Real marketing is not about the product or service or message you are trying to sell. It is about enlarging the frame and talking about the core idea that your product is part of. What does this mean?

A draft Durex project has done a remarkable job by not talking about their products (condoms) but about the reason why contraception is an issue. Nike does not talk about the shoes, it talks about having fun, doing sports outdoors, being part of the team. If you are the European PhotoVoltaic Industry Association (EPIA), do you talk about the...

We at Arboreus are constantly experimenting. In the online world, customer feedback is an ambiguous thing: you don't see your customer's body language, tone of voice or behaviour but you can effectively measure browsing paths, email feedbacks and website analytics. The fundamental question is: how can we make your online experience better?

A challenge has come up recently in the form of usability improvements. We want to make the "flow" better so that users will need less clicks and clearer paths to find a menu, check out or download an e...

The European Parliament launched a banner campaign on various EU online media platforms (EUobserver, EurActiv etc.) where a blue flash banner box with catchy titles such as "massive job-losses", "less economic growth", "sharp budget cuts" lead to the key question: "How does the crisis affect Europe?". The proposed solution? Watch www.europarltv.eu

Sure, let's see what you get if you decide to click through despite this unspellable domain name. Actually, not much. It leads you to the European Parliament TV's "your voice" page where ...

Where are the people who understand what "online communication" or "digital tools" mean in Brussels? It seems that EU institutions and the majority of lobby organisations are stuck with Web 1.0, or let's be generous, Web 1.1.

Is the situation really that bad? After all, EU institutions do use Facebook and Eutube, Commissioners have blogs and the European Personnel Selection Office (EPSO) even uses Twitter from time to time and most public and private lobby bodies are present on the internet. A Brussels consultancy has released a Blog...

 We asked our Facebook fans why they are interested in getting an EU job and an amazing 39 answers were given. Here are the reasons why European job seekers are looking to work for the European Union in Brussels (only first names are shown for privacy) - a fascinating read!

I'M REALLY INTERESTED TO GET AN EU JOB BECAUSE...

1. " ... the salaries and benefits are excellent while the competences required and the content of the job are unclear, and there is plenty of unemployment in other sectors!" (Sophia)

2.  "‎... no one in the EU in...