The EU has been struggling with what they call 'lack of legitimacy' or 'democratic deficit'. This in plain English means that very few people actually know what EU institutions are doing in Brussels, and even fewer Europeans understand how these bodies work.
So, as they said before the Irish vote on the Lisbon Treaty: "if you don't know, vote no!", meaning not to support the European integration and its institutions.
What does the EU do to actually explain to citizens why it is needed? Not enough.
That is why we at Arboreus, without any EU or other public money or help, decided to create eight e-learning courses , many of them FREE, that explain, with dozens of examples, how each EU institution works, what they do, why they exist, which topics they deal with and ...
The way most European institutions communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most EU institutions should learn how to say it.
