We at Arboreus are constantly experimenting. In the online world, customer feedback is an ambiguous thing: you don't see your customer's body language, tone of voice or behaviour but you can effectively measure browsing paths, email feedbacks and website analytics. The fundamental question is: how can we make your online experience better?
A challenge has come up recently in the form of usability improvements. We want to make the "flow" better so that users will need less clicks and clearer paths to find a menu, check out or download an e...
