It doesn’t matter who designs your product or service - a rookie or an expert - nobody can escape the Features-Usability tradeoff curve. Perhaps you can fight it by organizing additional features smartly, but eventually you’ll start losing to it. More features mean wider categories.
When you add music to your “Videos” folder you need to rename it to “Media”, and when you start serving meat at your pizzeria, it becomes a restaurant. Features bring about generalization, and generalization brings about navigation problems.
Costumers ...
