If you are at a brunch party, which foods do you pick? The ones you like?
Partly yes, but much rather those that are easy to access: those with the wrapping off, item unpacked or sliced up nicely in a row. If you need to spend even a bit of effort accessing it, you'd rather pick something already prepared for you: even a minimal threshold will keep you away (except for that 1% of guests who are too hungry or too enthusiastic about a finger food to leave it behind).
A website registration to access a free demo, a hard-to-open door in the en...
